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On the girls’ chart, Ruby went up two places to make #1, while Ella, #1 for 2010, sunk ten places.

The biggest riser was Sophie, going up six places, and Scarlett also rose up the ranks. Chloe and Lily both dropped three places, so it seemed as if S names became more popular, while names with a strong L, ending with an -ee sound were failing.

Remaining stable (not changing more than two places) were Mia, Emily, Isabella, Olivia, Ava, Grace and Hannah. Charlotte, Sienna, Amelia and Zoe didn’t budge at all.

Jessica, Lucy and Lilly dropped out of the Top 20; in the case of the last two, it does seem that the L-sound names have had their day.

Replacing them were three names returning to the Top 20 – Matilda and Emma, last seen in 2009; and Madison, last seen in 2008. In fact, there was a real feeling of “more of the same please” from the girls Top 20.

On the boys’ Top 20, there was a bit more colour and movement. Oliver went up four places to reach #1, while Jack was nudged down from the top spot to #2.

Tyler was the big success story, shooting up eleven places, and Ethan, Noah, Liam and Jacob also made significant gains.

Joshua dropped a massive fourteen places, and Riley, Lachlan, James and Samuel also fell down the charts. I do think that Riley is gradually being replaced by other surname-y boys’ names.

William, Lucas, Max, Thomas, Charlie, Cooper and Alexander remained steady, with little change.

There was only one new name on the boys’ chart, but unlike the girls’, this one was genuinely new to the Top 20 – Blake. As in other states, Harry dropped out of the Top 20; this does seem to be one name which we will be seeing less often.

As in other states, Flynn did well, joining the Top 100 for the first time. However, while Charlie was Top 100 for both boys and girls in Victoria and the ACT, in South Australia Charlie remains a boys’ name, with Charli still the preferred spelling on the girls’ chart.

As in other states, there was a noticeable trend for girls’ names to remain relatively stable, while boys’ names were more likely to experience changes in popularity. This goes against conventional wisdom that parents tend to be conservative with naming boys, sticking to the same old names year after year, while girls’ names are prone to fickle fashion. Maybe it’s about time some of the other conventional wisdoms about gender in names gets a rethink?