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Each year, the Bonds underwear label has run a huge annual campaign to find the perfect babies to model for them. Although the prizes aren’t lavish, $250 worth of Bonds merchandise and a free photo, the fame and prestige must be enough of a drawcard, because it is the biggest baby contest in the country, attracting thousands of entrants. Bonds are careful not to identify it as a “cute baby contest”, and say any baby can win, as long as they fit into Bonds baby sizes and interact well with the camera.

I thought we’d look at the names of the winning babies, as an indication of names used recently.

Phoenix Nate




Thomas James (People’s Choice)